An iPhone application may provide a number of different functions, depending on the program. Some are meant to show news, sports or weather information. Others are used to provide maps and perhaps even GPS services. The applications can be purely for entertainment, including games, or serve a more practical function. Thus, the marketing model for Apple includes both the business user and the casual user. This not only includes the list of potential customers, but also gives those customers a broad array of choices.
There are a lot of iPhone applications categories listed in the store where the applications can be downloaded. Some allow the iPhone to be turned into a musical instrument. Others will stream live information, or nearly live information, right onto the phone's screen. This is helpful for those who want up-to-the-minute information on stock prices or sports scores. For those who want to be be a little more playful with the phone, there are numerous games to choose from, many with graphics much better than the standard games that come preloaded on many other phones.
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